Hutchies' photography style is confident, raw, strong, natural, vibrant and above all, fun.
We use photography to capture our people and projects to document our history and help visually articulate our story.
This guide sets out our expectations and tips to achieve Hutchies' look and feel for photography. We take a simple and professional approach to achieve professional and stand out imagery to make it relatable to our diverse audiences. Good photography is a fundamental tool in how we market to:
- Institutional clients
- Government
- Private developers
- Families / home owners
- Our people
- Our subbies and suppliers
- The community
These are our best moments and the way we finish the imagery to tell a consistent story about our business, our people, and the great work we do. This guide outlines a variety of standards that we have developed to ensure we are consistent in how we portray our business. It stipulates the specific requirements for our collateral and visual communications.
Its important we avoid the following with our photography:
- Over editing
- Unnatural colours (ie too much contrast / saturation)
- Messy alignment
In summary, this guide provides guidance on:
- How to photograph our people, capturing the true essence of what they do, in the context of their working environment, and for various uses
- Standard guidelines and examples for photographing our projects throughout construction and when completed
- The various tools, machinery, materials and detailed imagery we like to use throughout our branding.
Need some extra help?
Contact Hutchies' Communications Team on 1300 488 244 or comms@hutchies.com.au
